DuraWhite™ will keep your bedding looking as fresh, clean, and white as the first time you unfolded it.

Our textile engineers have poured countless hours into developing our proprietary DuraWhite™ technology.

DuraWhite™ provides unmatched color fastness and durability. 

Longer-lasting fabrics will maximize the product lifespan and lower replacement costs. 

No yellowing. No fading. Just pure bright white. Launder with confidence.

PRODUCTS