Microloft™ Fleece Blanket | Serasoft® Plush Blanket

From a single blanket in 1993, Berkshire Blanket has skyrocketed into the largest designer producer/importer/marketer of premium quality blankets, throws, and soft home products in the USA... supplying over 10 million units to top retailers around the world. Though we've expanded around the globe, we've never left the neighborhood... still headquartered in Ware, MA in an old textile mill featured in the National Registry of Historic Places.

Mission Statement

Berkshire Blanket will bring the world softness, warmth, and comfort by creating blankets and other soft home products that delight consumers with unmatched quality, selection, value, and durability.

Guiding Principles

- Employing the most innovative people 

- Creating the softest, highest quality products 

- Bringing warmth and comfort to the most people 

- Championing the best social, environmental, and economic practices

How We're A Touch Different

- In the feel and quality of our products 

- In our new and innovative textures and technologies 

- In our unmatched knowledge of trends, colors, and design 

- In our ever-expanding appeal to new consumer segments 

- In our category expertise and industry leadership 

- In our acclaimed customer satisfaction 

- In our commitment to enhancing the quality of all the lives we touch

Selected Products

- Premium quality selections from ultra-soft fleece to luxurious microplush to opulent faux furs

- Cutting-edge, on-trend designs, textures, and fabrications from our team of industry-leading experts

- Highest caliber and most fashion-forward decorative throws and pillows in more than 30 fabrications

- Berkshire~Soft Quilts, Coverlets, Comforter Sets, Sheets, and Duvet Covers

Awards and Recognition

- Good Housekeeping names our Serasoft Blanket "Warmest Blanket"

- Consumer Reports deems our Microloft Blanket a "Best Buy"

- For the last five years, our Serasoft product has been the #1 Selling Blanket in America

Showrooms

We exhibit the latest styles, trends, and innovations in our showrooms on Broadway in New York City; in Nanjing, China; and at our headquarters in Ware, MA.

Company Ownership

Berkshire Blanket is a private, minority-owned company.

Retailer Alliances

We serve all of North America's major retailers... with products in over 10,000 retail locations in the USA, Europe, Asia, Canada, and Mexico.

Company Outlet Store

Open to the public, our outlet store in Ware, MA showcases and sells a wide range of the softest, most comfortable products in the world. Mill tours are available upon request.

Corporate and Social Responsibility

As a proud supporter of many local, national, and international support groups, we donate blankets, sheets, pillows, and more to the Red Cross, area Women's Shelters, Homeless Outreach Organizations, the UMass Memorial Pediatric Intensive Care Unit, and an organization benefiting victims of Rwandan genocide. Berkshire Blanket manufactured teddy bears are donated to local emergency rooms, and the Jimmy Fund Dana Farber Cancer Institute.